Small Business Management – Bulk Email Pro User Guide

Product: Small Business Bulk Email Marketing Pro / Small Business Management – Bulk Email Pro
Version covered: 1.0.2

This guide explains Pro journey, scoring and CRM segment features for Bulk Email Marketing.

Purpose

Bulk Email Pro adds automation, journeys, CRM segment audiences, engagement scoring and click actions.

Journeys

Use journeys for structured nurture flows. Keep them simple and measurable.

CRM segments

Segments should be reviewed before sending. Exclude non-contactable contacts.

Engagement scoring

Use opens and clicks as signals, then let CRM Pro update lead score and follow-up priority.

Good practice

• Do not over-email customers.
• Respect unsubscribe status immediately.
• Test every journey with internal contacts first.